Allan Atkinson Decorators provides painting and decorating services to the residential and commercial sectors. It's business competes on the basis of quality, reliability and excellent customer service.
Knowing that the choice of services was increasingly moving online and that it was important for a business differentiating itself on quality to be able to illustrate it's work; we created a modern brochure type site where their recent work could be showcased.
About Allan Atkinson
Established in 1984, and based in Chester le Street, Co Durham, Allan Atkinson Decorators have built up a reputation for quality, reliability and excellent customer service. They offer a full range of decorating services to domestic and commercial customers in the North East of England, including painting, wallpapering, decorative effects and gilding.
The Project: Atkinsons new web site
Painters and deocrators like many trades people rely on word of mouth recommendations to establish a solid customer base. New customers though find it difficult to choose when they don't have access to such information.
In these cases being able to show and demonstrate quality work easily is a key element for a trade to attract new business. Atkinsons decorating - who pride themselves on the high quality of their work - understood this especially when faced with competitors who quoted for 'paint jobs' rather than a complete service.
The challenge was therefore to create a web site where the quality of their work could be illustrated irrespective of whether it was being accessed by a mobile or desktop device.
Atkinsons now have a highly visual and informative web site. The key features of the site are:
- A stylish home page with recent work taking a prominent position
- A portfolio of work including that which is most recent and related
- Case studies within the portfolio describing the customers requirements, what work was carried out and feedback from the client
- Multiple images of the work in each case study including a 'magnify over' feature where the quality of the finish can be examined further
- A responsive site design which looks great on tablet and mobile devices
- SEO friendly submissions to the major search engines
Whilst other local decorators have basic single page web sites with little more that a contact number, Atkinsons now have a web site where they can reach out to new customers and show them the quality of their work.
Project factsFrom initial discussions to a live web site took only four weeks. Wireframes and a prototype design were delivered within a couple of days; a snapshot web site showing work as it was developed was available at the end of the first week; and the final version of the site went live during week 4 of the project.
Simply Components made our online journey pain free! From carrying out an analysis of our competitors online presence to advice on creating photos of our work, they really got to understand what we were about.